EP6 – Scarcity – Influence and Persuasion

This is the sixth and final podcast in my series about the work of Robert Cialdini, who wrote the pioneering book: Influence, the Psychology of Persuasion. In this episode I look at the principle of Scarcity, which dictates that we are more likely to want the things we are being offered if we feel they’re running out or are in short supply. This goes for people as well as products, so if you want someone to value you, make them work for your time and attention!