EP4 – Liking – Influence and Persuasion

This is the fourth podcast in my series about the pioneering work of Robert Cialdini, who wrote Influence, the Psychology of Persuasion, in 1984. In this episode I look at the principle of Liking, which dictates that we are more likely to do the things others want us to do for them if we like them. This also looks at how to get people to like you or what you represent, so they say yes to what you’re offering them.