EP01 Reciprocity – Influence and Persuasion

 In this series I look at the pioneering work of psychologist and marketing professor Robert Cialdini who wrote the book: Influence, the Psychology of Persuasion in 1984. His timeless theories are still as relevant today as are based on our fundamental human nature. This episode examines the first principle: Reciprocity, which states that we tend to return the favours people give us.